Moonwalking with Einstein, the art of remembering everything by Joshua Foer.
An enjoyable and educational read. Written by a young journalist learning about memory techniques who was told 'anyone can learn this' - so he tried. He agreed to practice for an hour a day in exchange for tips from an expert thinking about making a business out of teaching the techniques. Within a year, the journalist won the US Memory Championship.
Interestingly, he still forgets where he left his car and still writes phone numbers down but can remember many things and names when he chooses. Concentration and actively storing the data seems to be key. a good overview and basic introduction to some of the techniques.
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